5x Action concentrated formula. Removes tough messes. Eliminates grease. Sparkling finish. Soft on hands. Brillo basics liquid dish soap new formula combines the amazing grease fighting power while being soft on your hands. Quickly tackles tough soils; stripping the grease and lifting stuck on food particles from your dishes to deliver a residue-free dean and sparkling shine! Phosphate free. Contains no phosphates. www.innovativebrands.com. Made in Canada.