L'Oreal Paris Superior Preference Permanent Hair Color, Fade-Defying Hair Dye with Color & Shine Conditioner, 2 Natural Black, 1 Kit

Product Description

Our gold standard in luxurious permanent hair color since 1973. Superior Preference at-home hair coloring kit is special because it delivers super shiny luminous hair color. Preference gives you long lasting hair color that’s fade-defying for weeks and weeks. From root to tip whether you have blonde hair, brown hair, black hair or red hair color, your color won’t look dull or brassy. We pair our translucent gel hair dye formula with our exclusive Care Supreme Conditioner with Shine Serum that help keep color vibrancy and provides silky and shiny hair. Preference is available in over 50 Luminous Shades. Each shade is crafted to show infinite tones and reflects, so you can find your own Superior Preference signature.

• Superior Preference Permanent Hair Dye: For gorgeous, fade-defying and dimensional hair color. Includes color protective Care Supreme Hair Conditioner formulated with Camelina Oil, Antioxidant Vitamin E and UV filter for vibrant, silky hair Superior Preference Permanent Hair Dye: For gorgeous, fade-defying and dimensional hair color. Includes color protective Care Supreme Hair Conditioner formulated with Camelina Oil, Antioxidant Vitamin E and UV filter for vibrant, silky hair
• Shiny, Luminous Hair Color: Superior Preference Permanent Hair Color has been our true gold standard of color and shine since 1973. Available in over 50 luminous shades, ranging a wide spectrum from champagne blonde, to rich brown and deep red
• Long-Lasting Hair Dye Kit: Crafted to reflect infinite tones so you can create your own Superior Preference hair color signature. Fade-defying Color & Shine system creates rich, long-lasting color that lasts up to 8 weeks
• L'Oreal Paris Hair Color: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
• L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics