NATIVE is "on a mission to make hair care refreshingly simple. Native’s Berries & Vanilla Cream Shampoo uses clean, thoughtful ingredients to bring on the bounce. This cleansing shampoo provides weightless lift for full, voluminous hair. Like all Native hair care products, it’s free of sulfates, parabens, silicone, and dye, and it’s vegan and cruelty-free. Lather, sing, rinse, and repeat for happy, full-bodied hair. Life’s complicated enough, your hair care doesn’t have to be."