Product Description
TITLE:
John Frieda Violet Crush Purple Shampoo for Blondes, 6 Fl. Oz (Pack of 2) - Brass Neutralizing & Color Correcting Purple Toning Shampoo for Bleached, Highlighted, Platinum & Natural Blonde Hair
BULLET POINTS:
- RESULTS IN 1 WASH: Advanced formula with concentrated crushed violet pigments instantly targets, neutralizes, and banishes stubborn brassy, yellow undertones for a noticeably cooler, brighter blonde in just one wash.
- SALON-FRESH COLOR TONER: Actively counteracts unwanted warmth to restore vibrant, cool-toned clarity. Ideal for maintaining bright, dimensional color between professional salon visits.
- FOR ALL SHADES OF BLONDE: Completely safe and effective for color-treated blonde, bleached, platinum, highlighted, and natural blonde hair. Cleanses gently while depositing cool violet tones.
- PROFESSIONAL BRASS PROTECTION: Engineered to penetrate porous strands and deposit pigment precisely where it is needed most without over-toning or leaving purple staining behind.
- CLEAN & ETHICAL FORMULA: Free from harsh chemical stripping agents. Our formula is paraben-free, peroxide-free, and proudly cruelty-free with absolutely no animal testing.
PRODUCT DESCRIPTION:
Crush stubborn brassy tones and reveal your brightest blonde yet. John Frieda Violet Crush Purple Shampoo for Blondes is an intensive, salon-strength toning cleanser engineered with advanced crushed violet pigments. Designed specifically for lightened hair types, this shampoo works immediately on contact to absorb into the hair fiber, neutralizing yellow hues and warm discoloration to revive fresh, cool-toned platinum and blonde shades.
While traditional purple shampoos can leave hair feeling rough, stripped, or overly dry, this specialized formula balances intense pigment delivery with a gentle, non-drying cleanse. It preserves your hair's essential moisture while safeguarding your color investment. Use it weekly to maintain a bright, clean tone, or incorporate it into your routine whenever unwanted brassiness starts to appear.
DIRECTIONS:
1. Massage a generous amount of shampoo gently into completely wet hair.
2. Lather thoroughly from roots to ends, ensuring even coverage across all lightened sections.
3. Leave on for 1 minute for light toning, or up to 3 minutes for maximum brass neutralizing.
4. Rinse completely with warm water. Follow with John Frieda Violet Crush Purple Conditioner for optimal hydration. Wash hands thoroughly after application.
SPECIFICATIONS:
- Brand: John Frieda
- Line: Violet Crush for Blondes
- Product: Purple Toning Shampoo
- Size: 6 Fl. Oz. (177 mL) per tube
- Package Quantity: 2 Tubes
